NCIS gamifies fundraising for its Cancer Fund with a mobile game
PHOTO: NCIS Fights Cancer
PUBLISHED ONNovember 08, 2023 2:42 AMByJustin Choo
The National University Cancer Institute, Singapore (NCIS) is celebrating its 15th anniversary as a national centre for cancer care and research and has just commissioned a web-based mobile game to raise funds for the NCIS Cancer Fund.
The NCIS Cancer Fund supports cancer research and initiatives to reduce barriers for patients dealing with cancer. The fund has helped 440 patients with close to $1.8 million since its establishment in 2016, and NCIS aims to raise $20 million over the next five years.
NCIS is a major national specialist centre for cancer under the National University Health System (NUHS) and is the only public cancer centre in Singapore today providing end-to-end care for adults and children and serves almost one in three cancer patients within the local public healthcare system.
The centre runs over 200 clinical trials at any one time, and the fund is essential for supporting clinical trials. This includes the Quadratic Phenotypic Optimisation Platform (QPOP), an AI-driven platform to help doctors choose patient-specific drug combinations, and the live application of Chimeric Antigen Receptor (CAR) T-Cell therapy, which uses cells from healthy donors.
The game NCIS Fights Cancer is designed around educating players on cancer prevention and screening. It's developed by home-grown gamification marketing company Sqkii, which is behind the highly successful Hunt the Mouse treasure hunt.
The game is built around avoiding obstacles and collecting objects to obtain a high score. In order to acquire more tries, you can make donations to the NCIS Cancer Fund or share a cancer-related health tip.
For the first seven weeks, there will be prizes are up for grabs for the top 20 players on the leaderboard. The prizes will be as follows:
|
1st prize |
Razer Kraken V3 X Headphones |
|
2nd prize |
1 pair of GV Gold Class vouchers |
|
3rd prize |
NCIS Wellness merchandise |
|
4th prize |
$70 worth of NTUC vouchers |
|
5th prize |
$50 worth of NTUC vouchers |
In addition, the top 20 players on the leaderboard at season’s end on Dec 31, 2023 will win the following prizes:
|
1st prize |
Razer DeathAdder V3 Pro Wireless Mouse + Razer Kraken Kitty V2 Headphones |
|
2nd prize |
Razer Hammerhead True Wireless Earbuds + $100 worth of NTUC vouchers |
|
3rd prize |
Nespresso Vertuo Pop coffee machine |
|
4th and 5th prizes |
1 pair of GV Gold Class vouchers each |
|
6th to 10th prize |
$70 worth of NTUC vouchers each |
|
11th to 20th prize |
$50 worth of NTUC vouchers each |
Winners will be announced via NCIS Facebook and Instagram pages in January 2024.
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This article was first published in Potions.sg.